The triptych poster and its kinetic version were created for the awareness campaign We Say Stop, the graphics to combat violence against women. The intention of these artifacts is to focus on those forms of language often found in song lyrics, recognizing that they’re not just lighthearted words but reflect real events that happen every day. It's important to give them the weight they deserve, rather than reinforcing or normalizing them.
Initially, such forms were identified in common stereotypes, and later focused on lyrics from contemporary music as it is a communication channel close to the younger generations, who are the target audience of this awareness campaign.